WE MAKE
LUXURY CUTE.The whole idea, in four words.

01The beginning

TANTA's founder, Tyler Hunt, was born in Chicago and raised on '80s America. Today he designs from Tokyo. Meeting Japanese craftsmanship settled the plan for good: make clothes at an uncompromising standard, built to make people smile.

02Inventing luxury cute

There's plenty of cute out there. Plenty of quality, too. Being both at once is the hard part. TANTA layers Chappy's playfulness with Made-in-Japan quality and the real shine of Crystals from Swarovski. You reach for it because it's cute; you look closer; you fall for it. We care about that order.

03The mission

“TANTA is the fashion Santa.” Delivering happiness to the world through clothes — we can say it with a straight face because the making is dead serious. Long an insider's brand loved by tastemakers and entertainers in Japan, TANTA is now setting up to become a worldwide staple.

04Where we are

Home base: Tokyo. The store lives online. TANTA is worn across Japan, New York, Chicago and L.A. — and every piece is on the official online store.